Entrepreneurship

An E-commerce initiative to put Female Owned Pakistani businesses on the global
map

“She Owns It” is an initiative being launched to support female entrepreneurship and enable women in Pakistan to set up or expand their businesses at local, national and global levels by developing an Ecommerce platform that will encourage and facilitate their move online.

The platform – www.Apnidukkanonline.com

is a platform with an interface that is intuitively easy to navigate, user-friendly and mobile friendly. It
includes extensive features to facilitate business, making it easier for women to set up professional and
attractive online stores, with their own independent domains.

The platform offers important features such as responsive themes, secure web hosting, smart search filter
options, tools for marketing and promotion as well as various payment options. Social Media integration, google analytics and live chat option will all enhance engagement with customers, giving our women owned businesses to deliver a quality customer service.

Advanced analytical reporting of sales and products against various different dimensions will help us to monitor growth of each business as well it will help the business owners the options to make informed decisions.

Technical support & training

The specially created support program will engage, train and support women to set up or expand their businesses through our platform. It will holistically target all key challenges women encounter in Pakistan to push for better uptake and sustainability of their businesses. Women will have the option to start small with basic features and to gradually enhance and expand their stores as they receive mentoring through our team.