Pakistan Alliance for Girls Education joined hands with Alight Pakistan and National Commission for Human Development (NCHD) on Sunday to implement the six weeks life-saving creative health awareness messaging campaign #InOurHands which will help contain the spread of the deadly coronavirus and supplement efforts of the government of Pakistan with regard to prevention of the pandemic.

This is part of Alight Global’s #InOurHands campaign regarding dissemination of creative health awareness messaging through celebrity engagement has been launched in Pakistan to provide basic information through videos and infographics to people to keep themselves and families clean and help contain coronavirus spread in Pakistan.

Renowned national celebrities in different fields including sports, showbiz, civil society activists, opinion leaders, top politicians and other influencers would be engaged to share their video messages; calling upon the people to keep their hands clean for the safety of their life.

On the occasion of launching of #InOurHands campaign in Pakistan, Chairman NCHD Col (Retd) Dr. Ameerullah Marwat said that this is the moment to join together, to keep each other safe, to protect our most vulnerable and to spread kindness in the adverse situation the world is facing right now. This is a scary time, but we can all make space for kindness and love through care for the less privileged by simple acts of benevolence.

Bilingual health awareness messages through influencers’ engagement in the form of video and infographics will be shared on social media and popular pages to create ripple effect and reach out to varied populations across Pakistan and continents to keep themselves clean and safe from the COVID19 through simple hand-washing techniques.

“We have launched #InOurHands campaign in Pakistan show care for our people and play our part in fighting the COVID19– a microscopic virus with gargantuan might which has overwhelmed even the world’s best health systems,” said Dr. Tariq Cheema, Country Representative, Alight Pakistan.

Ms. Fajer Rabia Pasha, Executive Director – PAGE said that we joined hands in this campaign to help people understand the grave situation because it might worsen in the near future if not taken seriously. We are looking forward to invite top government officials, corporations and multinational heads, civil society leaders, social activists and social media influencers to join the campaign and spread message of care and safety from corona virus. Together we can flatten the curve and fight through this pandemic.